Hey There 👋
I am NELSON URBINA
Digital Business Consultant
Crafting Global Success: Over 15 Years of Launching and Reinventing Businesses Worldwide.
Connect Me
10+
Industry Experience
20
Successful Projects
5
Countries
15
Years Experience
Profile
Why You Hire Me?
My mission is to help organizations to seek reinvention within their industries and businesses bringing strategy, digital trends, AI and culture together to unleash companies’ potential.
Through my human-centric approach I help organizations build future-ready sustainable businesses and reinvent their industries.
I provide strategic consultancy that aims to help organizations uncover non-traditional ways to create business value by leveraging data analytics, consumer behavior and innovation to future proof your company’s success.
- Innovative 100%
- Clear Thinker 100%
- Focused 100%
- COMMITTED 100%
Services
Services I Provide
As a seasoned digital consultant, I specialize in crafting innovative strategies that drive sustainable growth in the ever-evolving digital landscape
Innovation Acceleration
Accelerate your company’s Innovation funnel, from ideation to execution.
Innovation Ecosystem
Create and implement an innovation framework end-to-end (Processes, Systems, Talent, Practices and Culture to drive innovation).
New Revenue Streams
Find new business and growth opportunities through a digital lens
Monetization Strategy
Monetize your existing assets (e.g., data, platforms, products, etc.)
Go-to-Market Strategy
Redefine business and operating models to untap growth in a defined market.
Digital Reinvention & Acceleration
Push forward the company’s digital journey by assessing the biggest areas of opportunity and execute a prioritized digital roadmap.
EDUCATION
My University Degree and Professional Certifications
(UD) University Degree | (PC) Professional Certification
Bachelor's in Marketing
UADE (UD)
CSM Certified Scrum Master
Scrum Alliance (PC)
E Commerce International Expert
UTN (PC)
Advanced Google Analytics
Google (PC)
Data Science Orientation
IBM (PC)
SQL Mastery
Mosh Code School (PC)
PDA Analyst
PDA (PC)
AI Certified
Globant (PC)
Effective Presentations
Capability Building (PC)
PLATFORMS
Technologies I Use in my Projects and Daily Activities
Experience
My Work Experience
Business Hacking
Globant
Oct 2021 – Actual
- Developing digital transformation plans in partnership with clients, based on key strategic frameworks, including process, data, technology, experience, and culture.
- Pushing forward digital journeys by assessing areas of opportunity and executing a prioritized digital roadmap.
- Defining and capturing new revenue streams for businesses by leveraging their existing digital assets to scale and strengthen their operations.
- Identifying new business and growth opportunities through a digital lens, evolving value propositions, and redefining impact metrics for long-term sustainability.
- Boosting the impact of innovation for clients fostering collaboration, experimentation, and knowledge sharing, and accelerating the innovation funnel from ideation to execution.
- Enabling clients to create and implement an innovation framework end-to-end.
Customer Success Lead
Bayer – The Climate Corporation
Nov 2020 – Oct 2021
- Coordinating teams of consultants, product experts, and operations analysts to ensure customer satisfaction at every touchpoint for the digital agriculture business.
- Leading cross-functional teams to improve customer service quality by redefining contactability plans and content strategies, redesigning the incident handling model, implementing a new CSAT model, and increasing SALESFORCE capabilities.
- Engineering and implementing policies and processes ensuring customer satisfaction across all agro business operations, overseeing operations, and analyzing OKRs for improvement opportunities.
- Lead the team to achieve objectives and foster a collaborative and results-oriented work culture.
Regional Head Of Planning & Performance
Grin Scooters
Apr 2019 – Jul 2020
- Ensuring excellent level of service to customer-cities by meeting service obligations and building relationships with city representatives
- Defining new processes and best practices for operational excellence and growth
- Proactively lead efforts to align business interests for cities and riders satisfaction while maintaining efficient operations
- Analyzing consumption trends to ensure accurate distribution and target revenue per scooter while repaying deployment cost
- Setting OKRs and KPIs of city operations and teams performance
- Leading daily performance reviews to define short, middle, and long-term actionable plans.
Lead Of Commercial Planning – PP Division
Honda Motor
Jun 2018 – Mar 2019
- Developing a precise and timely demand forecast, minimizing forecast variability and ensuring efficient product inventory.
- Developing marketing strategies for all key categories and channels in collaboration with the Branding Team.
- Leading commercial performance meetings with C-level executives, defining adjustments to action plans.
- Negotiating and coordinating product deliveries with the head office in Japan and subsidiaries in the United States, Asia, and Europe.
Category Insights Manager
Clarín
Jul 2014 – May 2018
- Leading the implementation and adoption of Business Intelligence and CRM tools to enhance decision-making and commercial operations.
- Implementing a robust reporting infrastructure by improving and automating dashboards.
- Surveying and prioritizing reporting needs.
- Training the commercial team and encouraging the adoption of analytical skills.
- Generating insights to inform and improve the strategies of the Sales and Marketing teams.
Category Manager
Clarín
Jun 2011 – Jul 2014
- Founding member of the loyalty program, actively participating in its startup and definition of key guidelines.
- Establishing relationships and negotiating participation agreements with leading brands in the market, fostering the launch and incorporation of new brands/benefits into the program.
- Strategic development of key categories by defining OKRs and the communication plan.
- Identifying insights and business opportunities through performance reviews.
Marketing Analyst
Clarín
May 2008 – Jun 2011
- Define budget and forecast for Sports and Youth publications.
- Develop and plan new product releases.
- Define pricing, distribution, and frequency for products and categories.
- Coordinate the design of promotional pieces.
Have Any Project in Mind?
Let’s Connect and Elevate Your Company to New Heights Together. Your Next Level Awaits.
Projects
What I Did?
Bellow you’ll find a brief insight into projects I successfully led
Digital Transformation
Industry: Retail
Market: Argentina
Develop the company’s digital transformation roadmap by identifying key pain points in each department and propose high-impact initiatives that accelerate the transformation process.
E Wallet
Industry: Retail
Market: LATAM
Develop the digital wallet product by identifying and prioritizing features, exploring monetization methods, and developing a country-specific launch roadmap.
Customer Experience B2C
Industry: Travel Insurance
Market: LATAM + USA
Revamp the self-service system across all customer touchpoints, identifying improvement opportunities throughout the customer journey stages.
Loyalty Program
Industry: Insurance
Market: Mexico
Create the company’s loyalty program by benchmarking with industry and non-industry leaders, outlining reward mechanics, and specifying the required technology for implementation.
GTM Strategy
Industry: Pharma & Health
Market: Argentina
Revamp the healthcare professional engagement process, focusing on automation and incorporating digital platforms and CRM tools.
Pricing Strategy
Industry: Tech
Market: USA
Define a customer segment-based pricing strategy for a Low Code company to enable market penetration in the United States and promote platform adoption.
ERP Migration
Industry: Entertainment
Market: Mexico
Conduct a comprehensive evaluation of capabilities between SAP and Oracle to empower the company in making an informed decision regarding a potential migration
Digital Transformation
Industry: Oil & Gas
Market: Argentina
Develop and implement the digital vision and roadmap for the Vice Presidency of Administration and Finance, identifying key digital transformation pillars along with their respective macro processes or strategic concepts.
New Employees Onboarding Process
Industry: Tech
Market: Global
Digitize and automate the onboarding process for new employees, promoting familiarity with the department, technologies, and tools employed within the sector.
Customer Experience B2B
Industry: Technological Agriculture
Market: Argentina
Digitize and automate the customer journey for clients, specifying objectives, touchpoints, and platforms based on segment and contact type at each stage.
Foundation & Growth Strategy
Industry: Micromobility
Market: Argentina, Chile & Uruguay
Founding team member responsible for crafting the growth and scaling strategy for the company’s operations.
Operational Efficiency
Industry: Micromobility
Market: Argentina, Chile & Uruguay
Implement strategies to reduce operational costs, increase scooter revenue, and enhance relationships with city authorities.
CRM Implementation
Industry: Media
Market: Argentina
Coordinate the Salesforce implementation in the Loyalty business unit, developing required functionalities and adoption plan.
BI Platform Implementation
Industry: Media
Market: Argentina
Coordinate the BI platform implementation in the Loyalty business unit, developing essential reports and the adoption plan.
Loyalty Program
Industry: Media
Market: Argentina
Founding team member responsible for crafting the growth and scaling strategy of the program.
Campaigns
What I Did?
In addition to spearheading digital transformation processes throughout my career, I have also successfully executed digital campaigns. Below, you will find examples of some of the campaigns I have orchestrated:
Testimonials
What my colleagues say about me
Below, you can find feedback from my colleagues regarding my performance.
Gabriel Duque
Tech Manager
Nelson realizó un gran trabajo en el proyecto “****”. Tuvimos varios challenges internos y externos que fueron sorteados satisfactoriamente gracias a sus habilidades.
Posee una alta capacidad para recibir feedback y aplicarlo de forma inmediata adecuando los productos y escenarios según es requerido, y para comunicar al cliente y a su equipo de trabajo sobre los diferentes escenarios presentados, buscando una solución que cumple los requisitos de las partes.
Su dedicación y esfuerzo en el proyecto fueron resaltables, siempre mantuvo una alta disponibilidad y excelente actitud para entregar lo requerido a tiempo y con calidad.
Simón Restrepo Serna
Data Engineer
Nel, creo que por primera vez voy en contra del sistema, creando un feedback completamente YOU ROCK.
La verdad es que no mereces menos; sos un crack total y podría decir que uno de los grandes genios con los cuáles he podido tener la oportunidad de trabajar.
Aprendí mucho de vos y espero haber estado a la altura, estoy seguro de que en cada proyecto y/o lugar donde estés la seguirás sacando del estadio; sos de esas personas que simplemente vino a brillar y a aportar a todos los que estamos a su alrededor
Juan Carlos Aquique Pinedo
BH Manager
Nelson tu desempeño en “****” estuvo muy bien, muy autónomo , solo hacía un check semanal de 15′ para ver avances / stoppers. El objetivo fue muy concreto : un modelo de Business Case para comparar SAP con Oracle.
El cliente felicitó por el trabajo realizado, realmente el modelo es muy dinámico y completo por lo que el cliente va a poder realizar diferentes escenarios (adicionales a nuestros escenarios). Nelson lideró el track de Business Case soportado por Hugo (nuevo integrante de BH). Este cliente es uno de los clientes definidos como criticos para el portfolio y las felicitaciones del cliente llegaron al MD .
Resalto el compromiso, foco y colaboración que tienes, además que hiciste un excelente equipo con Hugo.
Paolah Rubi Ramirez Olvera
Project Manager
Nelson has been an excellent performer in the “****” project.
He has always had a good attitude and been professional in his dealings with clients.
His business expertise and knowledge have been invaluable in helping to deliver items on time.
Milagros Mayorca
Tech Manager
Su inteligencia emocional le permite llevar tranquilidad aún cuando el scope y las expectativas se vuelven difusas, y desde esa calma propone y está atento a que todo vuelva a su lugar para asistir al orden grupal. Abierto al intercambio con otros studios, con registro completo de cómo el negocio debe fusionarse con Marketing/Producto, etc. Super criterioso, atento a los detalles y por supuesto con gran perspectiva del negocio del cliente y el de Globant.
Juan Gabriel Herrera Lucio
Delivery Manager
Nelson fue clave para concluir el Discovery para el proyecto “****”, fungió como líder y fue capaz de articular la solución, lo cual nos dejó en muy buena posición con el cliente.
Gracias a ese esfuerzo ahora estamos en pláticas con el cliente para abordar más negocio.
Let's Get In Touch
Have any project or idea on mind?
Phone
+54 9 11 6105 1705
nelsonurbina.mkt@gmail.com
Location
Buenos Aires, AR